The plight of the Ulster County town of Wawarsing, which has been sitting atop a leaky section of the Delaware Aqueduct for decades, may be no fun for residents who have to constantly pump out their basements and drink bottled water. But for a California company that sells water ionizers, the soggy denizens of the town are a market just waiting to be tapped.
In October, Chanson Water Ionizers USA issued a press release announcing the launch of a "Water for Safety" campaign aimed at the beleaguered residents of Wawarsing:
This effort seeks to bring the power of Chanson's home water filtration system to residents of Wawarsing and nearby cities in Ulster County, New York, threatened by cracks in a local aqueduct that may overrun septic tanks and contaminate drinking water
The company quotes its CEO, Ronnie Ruiz, talking about the dire "public health crisis" that is looming in the town:
The events in Ulster County are a severe public health crisis, a situation in which water leaking from the Delaware Aqueduct into septic tanks now contains coliform and other possibly dangerous bacteria. Tap water in these areas can be cloudy and brown, a visible warning sign that tens of thousands of people may be at risk by drinking this material. Also, the Delaware Aqueduct may require five years of rebuilding, an unacceptable delay that continues to leave residents with few options beyond consuming expensive brands of bottled water.
The company has a solution to the crisis, however -- its water filtration product. And all it wants is for Wawarsing residents to buy it:
Our whole house filtration system is a much better solution to this challenge: three separate canisters remove chemicals and/or contaminants from the water, allowing residents to safely drink their tap water ... I encourage residents of Ulster County and New York State to visit http://www.chansonalkalinewater.com to learn more about this convenient answer to their water problems.
Right. Would be nice if Chanson could donate a few of its miracle ionizers to Wawarsing first, since the townspeople might not have that much extra cash left over from repairing their ruined basements and fighting with the New York City Department of Environmental Protection.
